PLS Launches New Website

CHICAGO, IL, APRIL 29, 2011: PLS today rolled out its new website, making it easier for
consumers to access information about the company’s many financial products and services.
The home page of the new website features a brief video in which PLS team members extend a
welcome to site visitors, offering the same experience that customers find at PLS locations: “a
warm greeting from friendly people who treat you with respect.”

Easy-to-navigate organization of the PLS portfolio
The PLS group of companies operates more than 300 financial services centers in nine states.
Tabs on the new website present the products and services of the three consumer brands: PLS
Check Cashers, which offers check cashing, prepaid debit cards, money transfer services, money
orders and bill payments; PLS Loan Store, which provides consumer micro-loans and taxpreparation services; and PLS Motor Vehicle Services, which offers vehicle license and registration services.

“Our new site is easy to use, easy to navigate and very helpful for new visitors and regular
customers alike,” said Dan Wolfberg, President, PLS. “It explains in simple language what
customers can expect when cashing a check or taking out a loan, and offers a wide array of
convenient services.”

An advanced content management system
The new website was designed and developed by Chicago-area web interactive design firm
KeyLimeTie. Brian Pautsch, co-founder and COO of KeyLimeTie, supervised the site development
and implementation.

“At the foundation of the PLS website is KeyLimeTie's Web Management Studio," said Pautsch,
"which brings together content management, e-commerce and social media capabilities under a
common integrated solution. We further extended the platform to include several self-service and
ease-of use features designed for the PLS customer – such as submitting a loan application and
locating PLS stores.”

The new website provides PLS customers with the option to create an online profile which can be
used to expedite applications for loans, prepaid debit cards, direct deposit accounts and other PLS
products and services.

The built-in personalization engine detects the visitor’s current location and then presents only
pages featuring products and services available in their state.

“Our new site will make it easier than ever for people to access the financial products and services
they need,” concluded Wolfberg. “It’s our online expression of the PLS mission—that we believe
our customers deserve better.”

About PLS: People. Location. Service.
Chicago-based PLS Financial Services, Inc., manages more than 300 financial service centers in
Arizona, California, Illinois, Indiana, Mississippi, New York, Texas and Wisconsin, with
more than 3,100 employees. PLS is one of the largest, fastest-growing and most distinguished
organizations in the check cashing industry, and is a top-ranked Western Union money transfer
network.

PLS is listed on Inc. magazine’s “5000 Fastest-Growing Private Companies in America,” and has
been named one of Chicago’s “101 Best and Brightest Companies to Work For” by the National
Association of Business Resources. For the past four years, PLS has been named one of
Chicago’s Largest Privately Held Companies by Crain’s Chicago Business® , and was a member of
Crain’s “Fast 50” (Fastest Growing Companies). Bob and Dan Wolfberg, PLS Presidents, were
finalists for Ernst & Young’s 2010 Entrepreneur of the Year Award. The company has also been
honored with the Activa Award from the Financial Service Centers of America (FiSCA) in
recognition of its charitable efforts.

The PLS brands include PLS Check Cashers, which offers check cashing, prepaid debit cards,
money transfer services, money orders and bill payments; PLS Loan Store, which provides
consumer micro-loans and tax-preparation services; and PLS Motor Vehicle Services, which
offers vehicle license and registration services.

About KeyLimeTie
KeyLimeTie, LLC is a full-service interactive design and development firm specializing in web,
mobile, and social media strategy for major brands including AAA, Allstate Insurance Company,
PLS Financial Services, Universal North America, Day-Timer, Sloan Valve, and Kellogg's. Based in
suburban Chicago, KeyLimeTie was founded in March 2007 by brothers and 15-year industry
veterans Chris Pautsch and Brian Pautsch. KeyLimeTie was also selected as one of Chicago’s
“101 Best and Brightest Companies to Work For” in 2010.
For more information, visit www.keylimetie.com

-XXX-


4/29/2011 Julio Conde All 6178 0




Enroll in Direct Deposit